Hello! I’m a senior creative connecting brands and people through insight-led storytelling and data-driven content.
‍Experienced bridging creative, media and brand teams with focus on creative at escale, relevant content and digital channel optimization.

I'm Jeff, I bring a mix of

I'm Jeff, I bring a mix of

creativity, strategy, and

creativity, strategy, and

performance together

performance together

in digital advertising.

in digital advertising.

I lead global digital, video, and paid social campaigns, delivering full-funnel creative that balances storytelling and performance. I create with audience and channel intent, focus on execution at scale, and explore how AI can support faster ideation and production.

+10
Years of Experience
After Effects

Creative & Technical Tools

Case
Studies

Selected case studies combining strategy, creative execution, and audience-led platform insight to deliver meaningful connection and measurable impact at scale.

Scaling Creative Through Systems
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Expedia & Hotels.com - Lower-Funnel Creative Optimization
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Expedia Group - Contextual Creative at Scale
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Hostelworld Group - Changing How the World Sees Hostels
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CATB “Check All the Boxes” Brand & Performance Campaign
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Data-Driven Dynamic Creative for COVID Recovery
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Recommendations

Hear what former colleagues have to say about working together, real stories of results, collaboration, and creative thinking that makes an impact

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He is highly creative, meticulous, grounded, incredibly personable and very creative and multi-tasking as a Creative Designer x Director.
Lisa Cunico
Director, Content & Production
Jeff’s ability to communicate is exemplary and this helped me settle into the company, understand the needs and scope of the job, and feel part of the team far quicker than I had anticipated. He is a kind and patient manager and has made himself available to talk through the specifics of the job at any given time, giving me confidence and knowledge which I have implemented every single day of my employment.
Matt Cresswell
Creative Designer & Video Editor
I have learnt a lot from him and he has helped me to grow as a designer and also as an individual. You can see his professionalism, hard-working, and quality thought process in everything from his input during brainstorming sessions to designing.
Katerina Krupkova
Designer
Jeff and I worked together bringing to life digital campaigns for Expedia and I couldn’t have asked for a more strategic and kind partner in crime.
Marina Recalde
Global Group Director
Highly recommend Jeff as a true expert in optimized digital creative and design, to drive performance across marketing channels. A great team player who it's been incredible work with.
Kieran WG
Senior Director, Global Media Investment