Hello! I'm a Senior Creative who blends brand storytelling with performance to build campaigns that connect.
‍Bridging creative strategy, direction and production, delivering globally relevant campaigns built to connect, convert and scale.

I bring creativity, strategy

I bring creativity, strategy

and performance together,

and performance together,

from concept to campaign,

from concept to campaign,

at scale.

at scale.

I lead global campaigns across digital, video and paid social, creating full-funnel, globally relevant work that balances brand storytelling with performance. I direct with audience and channel intent, manage end-to-end production at scale, and use AI to accelerate ideation and bring better ideas to market, faster.

+10
Years of Experience
After Effects

Creative & Technical Tools

Case
Studies

Selected case studies combining strategy, creative execution, and audience-led platform insight to deliver meaningful connection and measurable impact at scale.

Scaling Creative Through Systems
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Expedia & Hotels.com - Lower-Funnel Creative Optimization
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Expedia Group - Contextual Creative at Scale
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Hostelworld Group - Changing How the World Sees Hostels
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CATB “Check All the Boxes” Brand & Performance Campaign
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Data-Driven Dynamic Creative for COVID Recovery
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Recommendations

A few words from former colleagues and collaborators about what it’s like to work together, from creative thinking and problem-solving to communication, collaboration, and the impact we’ve made as a team.

"
He is highly creative, meticulous, grounded, incredibly personable and very creative and multi-tasking as a Creative Designer x Director.
Lisa Cunico
Director, Content & Production
Jeff’s communication, patience and leadership helped me settle in quickly, understand the role, and build confidence from day one.
Matt Cresswell
Creative Designer & Video Editor
I learned a lot from him and he helped me grow as designer and individual. His professionalism, hard work, and quality thinking shine through in everything, from brainstorming ideas to final design.
Katerina Krupkova
Designer
Jeff and I worked together bringing to life digital campaigns for Expedia and I couldn’t have asked for a more strategic and kind partner in crime.
Marina Recalde
Global Group Director
Highly recommend Jeff as a true expert in optimized digital creative and design, to drive performance across marketing channels. A great team player who it's been incredible work with.
Kieran WG
Senior Director, Global Media Investment