Hello! I’m a senior creative connecting brands and people through insight-led storytelling and data-driven content.
‍Experienced bridging creative, media and brand teams with focus on creative at escale, relevant content and digital channel optimization.

I'm Jeff, I bring a mix of

I'm Jeff, I bring a mix of

creativity, strategy, and

creativity, strategy, and

performance together

performance together

in digital advertising.

in digital advertising.

I lead global digital, video, and paid social campaigns, delivering full-funnel creative that balances storytelling and performance. I create with audience and channel intent, focus on execution at scale, and explore how AI can support faster ideation and production.

+10
Years of Experience
After Effects

Creative & Technical Tools

Case
Studies

Selected case studies combining strategy, creative execution, and audience-led platform insight to deliver meaningful connection and measurable impact at scale.

Scaling Creative Through Systems
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Expedia & Hotels.com - Lower-Funnel Creative Optimization
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Expedia Group - Contextual Creative at Scale
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Hostelworld Group - Changing How the World Sees Hostels
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CATB “Check All the Boxes” Brand & Performance Campaign
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Data-Driven Dynamic Creative for COVID Recovery
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Recommendations

A few words from former colleagues and collaborators about what it’s like to work together, from creative thinking and problem-solving to communication, collaboration, and the impact we’ve made as a team.

"
He is highly creative, meticulous, grounded, incredibly personable and very creative and multi-tasking as a Creative Designer x Director.
Lisa Cunico
Director, Content & Production
Jeff’s communication, patience and leadership helped me settle in quickly, understand the role, and build confidence from day one.
Matt Cresswell
Creative Designer & Video Editor
I have learnt a lot from him and he has helped me to grow as a designer and also as an individual. You can see his professionalism, hard-working, and quality thought process in everything from his input during brainstorming sessions to designing.
Katerina Krupkova
Designer
Jeff and I worked together bringing to life digital campaigns for Expedia and I couldn’t have asked for a more strategic and kind partner in crime.
Marina Recalde
Global Group Director
Highly recommend Jeff as a true expert in optimized digital creative and design, to drive performance across marketing channels. A great team player who it's been incredible work with.
Kieran WG
Senior Director, Global Media Investment