Integrated Global Campaigns: Always-On & Market Moments
• Static Images
• Htlm5 Display Banners
About
At Vrbo, I was brought into the Media team as the dedicated creative lead, bridging platform expertise, performance strategy, and hands-on execution across YouTube, Google, and Paid Social ecosystems.
I combined creative thinking with data intelligence, using audience insights and brand data to craft relevant, traveler-centric content designed to resonate and convert. From concept development and leadership presentations to hands-on execution of dynamic HTML5 display at scale, paid social videos, and YouTube assets, I led the full creative cycle, ideation through optimization.
Through continuous testing, channel best practices, and performance analysis, I helped elevate global campaign results while establishing clear frameworks such as Display Best Practices and Photography Guidelines to ensure consistency and scalability.
Audience-informed. Creative built for media. Built to perform. Optimized to scale.
'Relax, you booked a Vrbo' campaign
Programmatic Display template built to refresh the content dynamically at scale quartlely with different images and messages promoting extended vacation rentals across global markets for "Relax, you booked a Vrbo" campaign.
Google (DV360) | 11 sizes
'Check All The Boxes' campaign
Created modular video & display templates showcasing Vrbo’s unique stays, ticking all the boxes that travellers look for in their ideal holiday home.
Case Study explaining more about this campaign here.
YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Google (DV360) | 11 sizes
Programmatic Display Templates - Always-On/Evergreen campaigns
Designed evergreen display templates emphasizing Vrbo’s value props messages and market moment global campaigns.
Google (DV360) | 11 sizes
'A Place for Together' & 'Travel Better Together' campaigns
Both campaigns were created with emotionally resonant video promoting Vrbo family travelling together, blending lifestyle visuals with a call to action. Developed performance-driven video assets targeting flight searchers, blending brand voice and call-to-action sequencing based on audience data.
YouTube, Google & Meta16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Meta Dynamic Overlay Creatives
Dynamic creative overlays for Paid Social campaigns, either using static images pulling from a property feed with overlay designed layout or simple zoom-in/zoom-out short video animations of properties which performed very well (last 3 images).