Performance Marketing Agency
OOH • DOOH • PR • Blog • Client Pitch
• Art Direction
• Agile Mindset (Creative Process & Brief - Project Management)
• Hands-on Creative (Static, Storyboards, Html5 display, Prompt-Image-Video AI, Video ad)
• End-to-End Campaign Production (Creative Process, Brief, Content Matrix, Ad Ops)
• Ideation, Braindstorm & Creative Strategy
• Performance Creative (Optimization, Insights)
• Client Relationship (Pitch, Meetings, Deliverables)
About
This page brings together a selection of creative work across a range of clients and industries.
The work is hands-on and end-to-end, from brief and art direction through to final production, working closely with freelancers and junior creatives to bring each project to life. Alongside the craft, I build the process behind it, developing systems that let performance creative scale, like our push into DPA (Dynamic Product Automated).
GenAI is part of the toolkit too, from detailed prompt-to-image work through to image-to-video using Weavy, helping push output further without losing quality.
Strategy to scale, brief to build.
Hammonds Furniture is a well-known British family business that specializes in custom-built, fitted furniture for homes.
Showreel and dynamic creative system developed for a client pitch meeting (the pitch was successful, bringing Hammonds on as a client).
This project demonstrated how Hammonds could use a modular creative system to deliver more relevant, personalised advertising at scale across Meta and programmatic channels.
The approach combined Meta Dynamic Product Ads (DPA) with feed-based dynamic creative for programmatic, connecting product, audience, offer and messaging data to a flexible suite of creative templates. This enabled multiple creative variations to be produced efficiently while maintaining a consistent Hammonds brand experience across formats, placements and audiences.
The Showreel brought the proposition to life, while supporting creative templates and feed structure demonstrated how the system could work in practice. Together, they showed the potential to create scalable, flexible and data-informed advertising without comprimising creative quality or brand consistency.
Deliverables: 20s Showreel video · Multiple Dynamic Creative Ad Templates (DPA) · Dynamic Product Feed
Tools: Figma · After Effetcs · Weave · Excel
Milwaukee is an industry leading manufacturer of power tools, accessories and hand tools for the professional trade.
OPE Hedge Trimmers - YouTube Video Campaign (with Storyboard)
Master concept and video series developed to demonstrate professional-grade positioning across YouTube formats.
The brief was to communicate durability and versatility to professional contractors,but needed delivery across three distinct video lengths (6s, 15s, 30s) that functioned as standalone pieces, not compromised cuts. We strategized messaging around "Designed for Professional Outdoor Use" and built a single storyboard framework that would hold narrative coherence across all three formats while showcasing product range and application diversity.
The 30-second master was graded, color-corrected and supported with curated audio to emphasize professional quality. Each shorter cut was then created strategically to maintain messaging hierarchy and impact, allowing efficient production without sacrificing creative. Once approved in UK English with the client, the campaign was rolled out across five European markets (Germany, Denmark, Finland, Norway, Sweden), maintaining creative consistency while respecting regional nuances.
Deliverables: 30s, 15s, 6s video formats · Master storyboard · Multilingual versions across 6 markets
Tools: Figma · After Effetcs
MoneyPlus Advice offers trusted debt advice and managed solutions to help you regain control of your finances.
Integrated Campaign - Full Marketing Funnel
Emotional positioning and multi-channel creative system designed to reframe financial struggle as recovery, not crisis.
The category is polarized: commercial competitors use high-volume lead gen with static ads, charities feel clinical and trigger fatigue. MoneyPlus needed positioning as a premium alternative offering "first aid for finances" through empathy and clarity.
We built a concept contrasting everyday luxuries with childhood imagery to tap nostalgia and self-compassion. The narrative shifted from "only me" to "me too", reminding audiences of their dreams while validating their journey.
The system spanned three funnel stages across five executions (biscuits, gym, hair, emotive, coffee): video (6s/15s, 16x9 and 9x16), HTML5 display banners (9 sizes), DOOH and OOH print, consistent messaging optimized for each channel and audience readiness.
Deliverables: 5 executions · Video · HTML5 banners · DOOH · OOH · Funnel-mapped assets
Tools: Figma · After Effects · Google Web Designer (The Trade Desk)
Marmalade is a UK-based insurance company whose main business is car insurance for Learners and Young Drivers.
Always-on Performance Creative - AI-Enhanced Production at Scale
Marmalade needed to move beyond a reliance on legacy, fatigued assets and build a more scalable approach to performance creative ahead of peak.
We developed an always-on creative system, producing new concepts every week across statics, motion, carousel and UGC for Meta. Using AI-powered production with Weave, we increased creative volume and speed, making it easier to test more angles, learn faster and respond to performance signals.
The approach focused on social-first, native-looking content and frequent, data-driven creative refreshes, turning performance signals into quick creative decisions, without assumptions. More creative. Faster learning. Better equipped to scale.
Deliverables: Videos · Meta Dynamic Product Ads (DPAs) · UGC · Carousel
Tools: Weave · After Effects · Figma
Big Red Power Tools is a leading UK online distributor and physical stockist specialising in Milwaukee power tools, accessories, and storage systems
Always-on Performance Creative - AI-Enhanced Production at Scale
Rather than relying on a fixed set of assets, we built a flexible creative system designed to give Meta more ways to find the right audience and message. New concepts were refreshed weekly across UGC, video, carousels, statics and DPA, combining different formats, visual styles and creative angles.
Using Weave and AI-enhanced production, we could create and test more variations at speed. Performance data showed DPA driving the highest conversions, while video delivered the strongest ROAS, helping shape what we produced next.
The result was a more diverse, social-first creative mix that reduced fatigue and supported more sustainable ROAS and conversion growth.
Deliverables: Videos · Meta Dynamic Product Ads (DPAs) · UGC · Static Assets · Carousel
Tools: Weave · After Effects · Figma
