Integrated Global Campaigns:Always-On & Market Moments
• Static Images
• Htlm5 Display Banners
About
At Hotels.com, I helped drive global creative that connected brand storytelling with measurable performance.
Working within the Global Creative Marketing / Integrated Production ecosystem, I acted as the key creative link between internal teams and external agencies, translating strategic priorities into integrated campaigns deployed across 15+ markets. From evergreen frameworks and modular toolkits to culturally relevant market activations, I focused on building adaptable systems that scaled without losing impact.
I led creative alignment from brief to final delivery, ensuring clarity of vision, consistency across channels, and rigorous QA standards, while optimizing assets based on performance insights and media best practices.
Strategic thinking, cross-market orchestration, and creative built to work everywhere it shows up.
Creative 'Parallax' Dynamic Template - Video & Html5 Banner
Always-on Q3 refresh creative focus on Wellness with a Member Price discount message
Market Moment campaign for Paris Olympic Games 2024
September Seasonal Sale campaign with Member Price discount message
Passion Point campaign aligning travel offers with sports content, increasing contextual relevance and user engagement. (more on the "Case Studies" page)
Smart Shopping app feature campaign to compare hotel prices
Gift Card Promotion campaign giving away Gift Cards from $10
One Key Cash UI
One Key rewards program, translating its cross-brand earning value into clear, conversion-focused messaging tailored for performance channels.
YouTube, Google & Meta
16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
‘10 for 1’ Rewards Program campaign
Produced short-form loyalty ads communicating Hotels.com’s “Book 10 nights, get 1 free” benefit, optimized for media performance.
YouTube, Google & Meta
16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Google App - Last Minute App Savings (Korea)
Campaign promoting exclusive last-minute savings available through the mobile app.
YouTube & Google
16:9, 9:16 | 6s, 15s
Dynamic Programmatic Templates Banners
Property Feed Template
Developed automated HTML5 templates pulling live property data from Hotels.com’s feed to deliver localized, personalized ads at scale.
Google (DV360) | 12 sizes
Seasonal Refresh Template
Delivered quarterly creative refreshes for Hotels.com’s always-on campaigns, featuring seasonal visuals and promotional messaging to sustain engagement across global markets.
Google (DV360) | 10 sizes
Shutters Effect Booking Template
Developed a dynamic 'shutter' animation template for hotel booking ads, designed to stand out in display environments while remaining adaptable across multiple campaigns.
Google (DV360) | 10 sizes
Rewards Program Template
Created dynamic loyalty ads communicating Hotels.com’s rewards benefits, increasing engagement among frequent travelers.
Google (DV360) | 10 sizes
Smart Shopping App Campaign
Developed promotional creative highlighting Hotels.com’s Smart Shopping app feature, showcasing real-time price comparisons and deal alerts that help travelers book with confidence.
YouTube, Google & Meta
16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
App campaigns
MAI (Mobile App Installs) Videos Ads
Last Minute App Savings (Korea) & Trip Planner (Brazil)
UAC (Universal App Campaigns) Static Banners Ads
Creatives assets for 'Flexible Bookings' & 'Smart Shopping'
'Find Your Perfect Somewhere' Integrated Campaign
Brand-led video & display ads for Hotels.com’s “Find Your Perfect Somewhere” campaign, aired on TV and digital platforms.
YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Google (DV360) | 10 sizes