Integrated Global Campaigns: Always-On & Market Moments
• Static Images
• Htlm5 Display Banners
About
Alongside dedicated work for individual brands, I contributed across the wider Expedia Group portfolio, supporting creative production, execution, and strategic alignment across multiple travel platforms.
Working across brands such as Wotif, Travelocity, HomeAway, Stayz, Bookabach, Hotwire, Orbitz, and ebookers, I helped ensure creative work balanced brand identity, market relevance, and performance-driven thinking.
My role focused on connecting teams and agencies across regions, translating brand guidelines and tone of voice into scalable, high-performing creative tailored for local markets and audiences. Clear communication, cross-team collaboration, and a constant focus on relevance and performance were key to delivering consistent impact across the group’s diverse portfolio of travel brands.
'Give The World a Shot' campaign
Expedia Group supported UNICEF in the largest global vaccine supply operation to date. Together with UNICEF, they were committed to support the mission of delivering safe COVID-19 vaccinations to people who needed them most, regardless of where they are in the world.
YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s (Video at the top of the page)
Google (DV360) | 5 sizes
'Summer Escapes' Wotif campaign
Launched as travel confidence slowly returned post-pandemic, this campaign highlighted flexible city and beach getaways. Targeted across UAC, Social media, Google and YouTube, it was a joint effort between brand, media, product, and app teams, helping Aussies plan staycations and escapes with ease.
YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Google (DV360) | 5 sizes
'Seize Your Someday' Travelocity campaign
Shows families in a variety of scenarios on why they may put off traveling for another day, whether it be the uncertainty of planning and executing the perfect trip or not having enough time to find one that fits their unique needs, and empowers customers to get out there and travel.
YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Google (DV360) | 12 sizes
Programmatic Dynamic Display Banners
"Relax, you booked a Holiday Homes" campaign (Bookabach & Stayz)
Always-on dynamic creatives targeting the top 20 Australian and New Zealand drive-to destinations, encouraging local travel during off-peak periods.
'Check All the Boxes' campaign (HomeAway)
Vacation homes that match what you need and look for when you search for a holiday home.
'Find Your Perfect Place' campaign (HomeAway)
Destination and property showcase creative with image and copy refresh every quarter.