Integrated Global Campaigns: Always-On & Market Moments
• Static Images
• Htlm5 Display Banners
About
At Expedia, I worked at the intersection of strategy and execution, turning business objectives into insight-led, performance-driven creative across global markets.
As part of the Global Creative Marketing / Integrated Production team, I led the creative communication between Expedia and its agencies, aligning brand, media, and production to deliver cohesive, high-impact campaigns. From always-on ecosystems and scalable templates to market-moment activations and integrated global launches across 13+ markets, my role was to ensure creative was both brand-right and built to perform.
I shaped strong briefs, guided creative development, oversaw QC/QA, and optimized assets based on insights and channel best practices, contributing from concept to production, including hands-on work across video and display.
Integrated thinking. Scalable systems. Creative designed to convert.
‘Expedia Edge’ Flight Search Campaign
Developed performance-driven video assets targeting flight searchers, blending brand voice and call-to-action sequencing based on audience data.
YouTube, Google & Meta
16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Expedia 'March Sale'
((Lorem ipsum below to update))
Built a modular video storytelling system showcasing Expedia’s “Made To Travel” brand platform. Designed for scalable creative variations and audience personalization.
YouTube, Google & Meta
16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
'Black Friday' Multi-format Video Template
Produced a high-impact video for Expedia’s January Sale, combining bold motion design and clear value messaging to boost engagement during the peak booking season.
YouTube, Google & Meta
16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
‘Made To Travel’ Microstories - Multi-format Video & Display Template
Built a modular storytelling system showcasing Expedia’s “Made To Travel” brand platform. Designed for scalable creative variations and audience personalization.
YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
‘Made To Travel’ Microstories - Html5 Banner Template
Built a modular storytelling system showcasing Expedia’s “Made To Travel” brand platform. Designed for scalable creative variations
and audience personalization.
Google (DV360) | 11 sizes
Meta Social Reels
Built a modular storytelling system showcasing Expedia’s “Made To Travel” brand platform. Designed for scalable creative variations
and audience personalization.
Meta | 9x16 | 6s, 10s, 15s
Japan Market Creatives - Html5 Banner Template
Crafted bespoke non-dynamic HTML5 ads tailored for Japanese audiences, balancing local tone with global brandingBuilt a modular storytelling system showcasing Expedia’s “Made To Travel” brand platform. Designed for scalable creative variations
and audience personalization.
Google (DV360) | 11 sizes
Dynamic Programmatic Templates Banners
Property Feed Template
Built a scalable, data-driven display system automatically pulling property content from Expedia’s database, enabling rapid creative localization at scale. Built a modular storytelling system showcasing Expedia’s “Made To Travel” brand platform. Designed for scalable creative variations and audience personalization.
Google (DV360) | 12 sizes
Transactional Template
Dynamic HTML5 display system for Expedia’s Promotional and Transactional campaigns. Enabled large-scale localization and automation through Google Web Designer (more on the "Case Studies" page)
Google (DV360) | 11 sizes
Microstories Template
Storyleling creative display built as dynamic template. Example above is from the Contextual Ads, targeting audiences based on passion points (more on the "Case Studies" page)
Google (DV360) | 11 sizes
Partnership Template
Produced co-branded HTML5 creatives promoting Expedia's Partners. Example above is Pennsylvania’s winter destinations through Expedia, combining local imagery and partnership messaging.
Google (DV360) | 11 sizes
App Campaigns
MAI (Mobile App Installs) Videos Ads
Price Tracking (Japan)
UAC (Universal App Campaigns) Static Banners Ads
Creatives assets featuring ChatGPT (KSA), Trip Planner (JP) & Price Tracking (UAE)
Creative Templates for Scalability - Video & Html5 Banners
Produced evergreen creative templates where it was easy to swap content around with a high demand. Added some examples above from destination themed ads focus on beach, city and ski with Expedia’s RTB (Reasons to Believe/Book) Member Pricing discounts.
YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Google (DV360) | 11 sizes
'All in One App' Integrated Campaign
Created inspiring motion design for Expedia’s "All inOne App" travel campaign, blending excitement and wanderlust appeal. Promoting Expedia's App where you could find everything you needed to book a trip.
YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Google (DV360) | 11 sizes
