DIGITAL | PORTFOLIO
A selected collection of video and display ads developed for global travel brands, including Expedia, Hotels.com, Vrbo, Travelocity, Wotif and Hostelworld. Each piece blends creative storytelling with data-driven insights and platform best practices, crafted to deliver performance, scale, and emotional resonance across digital touchpoints.
Video Ad – Expedia
Black Friday Campaign
Developed a dynamic multi-format video campaign promoting Expedia’s Member Prices during Black Friday. Adapted across YouTube, Google and Meta formats to drive engagement and conversions.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Expedia
‘Made To Travel’ Microstories
Built a modular video storytelling system showcasing Expedia’s “Made To Travel” brand platform. Designed for scalable creative variations and audience personalisation.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Expedia
‘Expedia Edge’ Flight Search Campaign
Developed performance-driven video assets targeting flight searchers, blending brand voice and call-to-action sequencing based on audience data.
After Effects | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
HTML5 Display – Expedia
Black Friday Template
Designed a dynamic HTML5 display system for Expedia’s Black Friday campaigns. Enabled large-scale localization and automation through Google Web Designer.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Hotels.com
Contextual Campaign
Created passion-point ads aligning travel offers with sports content, increasing contextual relevance and user engagement.
Google Web Designer | Dynamic Display Template | 10 banner sizes
HTML5 Display – Vrbo
Long Stays Promotion
Produced flexible display templates highlighting long-stay discounts, promoting extended vacation rentals across global markets.
Google Web Designer | Dynamic Display Template | 12 banner sizes
Video Ad – Hotels.com
Black Friday Campaign
Developed a bold, attention-grabbing Black Friday video series for YouTube, Google and Meta to boost bookings during peak travel season.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Hotels.com
‘10 for 1’ Rewards Program
Produced short-form loyalty ads communicating Hotels.com’s “Book 10 nights, get 1 free” benefit, optimized for media performance.
After Effects | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Hotels.com
Korea App Campaign
Localized app install video ads for the Korean market, combining visual storytelling with cultural insights to enhance relevance.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
HTML5 Display – Expedia
Japan Market Creative
Crafted bespoke non-dynamic HTML5 ads tailored for Japanese audiences, balancing local tone with global branding
Google Web Designer | Non-Dynamic Display | 11 banner sizes
HTML5 Display – Expedia
Contextual Campaign
Developed dynamic templates focusing on culinary travel inspiration, targeting audiences based on passion points.
Google Web Designer | Dynamic Display Template | 12 banner sizes
Video Ad – Expedia
Price Tracking Template
Developed a scalable motion template for Expedia’s 'Price Tracking' feature, allowing efficient creative versioning across markets.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
HTML5 Display – Travelocity
‘Seize Your Someday’ Campaign
Built inspiring dynamic display assets to encourage travel spontaneity, promoting deals aligned with user intent.
Google Web Designer | Dynamic Display Template | 6 banner sizes
HTML5 Display – Hotels.com
Rewards Promo
Created dynamic loyalty ads communicating Hotels.com’s rewards benefits, increasing engagement among frequent travelers.
Google Web Designer | Dynamic Display Template | 10 banner sizes
HTML5 Display – Expedia Group
‘Give The World a Shot’ (UNICEF)
Designed meaningful non-dynamic display assets for Expedia’s partnership with UNICEF, raising awareness during the global vaccine rollout.
Google Web Designer | Non-Dynamic Display | 5 banner sizes
HTML5 Display – Hotels.com
Property Feed Template
Developed automated HTML5 templates pulling live property data from Hotels.com’s feed to deliver localized, personalized ads at scale.
Google Web Designer | Dynamic Display Template | 10 banner sizes
HTML5 Display – Hotels.com
Seasonal Refresh (Beach/Summer Focus)
Delivered quarterly creative refreshes for Hotels.com’s always-on campaigns, featuring seasonal visuals and promotional messaging to sustain engagement across global markets.
Google Web Designer | Dynamic Display Template | 10 banner sizes
HTML5 Display – Hotels.com
Shutters Effect Booking Template
Developed a dynamic 'shutter' animation template for hotel booking ads, designed to stand out in display environments while remaining adaptable across multiple campaigns.
Google Web Designer | Dynamic Display Template | 10 banner sizes
HTML5 Display – Stayz
‘Book with Confidence’ App Feature
Created display ads promoting Stayz’s app feature 'Book with Confidence,' highlighting ease, reliability, and secure travel planning.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Expedia
Property Feed Template
Built a scalable, data-driven display system automatically pulling property content from Expedia’s database, enabling rapid creative localization at scale.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Vrbo
Always-On Privacy Campaign
Designed evergreen display templates emphasizing Vrbo’s privacy-first message, reinforcing user trust and brand safety across global campaigns.
Google Web Designer | Dynamic Display Template | 12 banner sizes
Video Ad – Expedia
January Sale Transactional Campaign
Produced a high-impact video for Expedia’s January Sale, combining bold motion design and clear value messaging to boost engagement during the peak booking season.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Expedia
Scalable Video Template System
Developed a motion design framework for scalable video production, allowing Expedia to generate multiple creative variations efficiently across formats and markets.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – HomeAway
The Right Home for a Family Trip
Created an emotionally resonant video promoting HomeAway family stays in mountain destinations, blending lifestyle visuals with a call to action.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
HTML5 Display – Expedia
Pennsylvania Partnership
Produced co-branded HTML5 creatives promoting Pennsylvania’s winter destinations through Expedia, combining local imagery and partnership messaging.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Expedia
Always-On Member Pricing Template
Developed an evergreen HTML5 template communicating Expedia’s Member Pricing offers, optimized for dynamic copy updates and multi-market deployment.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Vrbo
Owner Testimonial Template
Designed testimonial-driven display ads showcasing Vrbo owners’ stories, reinforcing authenticity and trust within the platform’s community.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Wotif
City Escapes
Created display templates promoting flexible booking with Wotif’s “Book Now, Pay Later” message, inspiring spontaneous urban getaways.
Google Web Designer | Dynamic Display Template | 5 banner sizes
HTML5 Display – Expedia
Always-On Ski Escapes
Produced evergreen creative templates highlighting winter ski destinations with Expedia’s Member Pricing discounts.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Hotels.com
Always-On Member Prices
Built a dynamic display system for Hotels.com’s Member Prices messaging, ensuring consistent visibility of loyalty benefits across campaigns.
Google Web Designer | Dynamic Display Template | 12 banner sizes
Video Ad – Vrbo
‘Check All the Boxes’ Brand Campaign
Created modular video templates showcasing Vrbo’s unique stays, ticking all the boxes that travellers look for in their ideal holiday home.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Vrbo
App Feature Launch
Produced short-form product videos introducing Vrbo’s new app feature, focusing on simplicity, convenience, and enhanced user experience.
After Effects | Multi-format Video Template | Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Vrbo
‘Check All the Boxes’ Property Series
Extended the campaign with destination-focused edits for Beach Houses, Cabins, and Condos, adapting the creative to audience interests.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
HTML5 Display – Stayz
DV360 Always-On (AU Drive Market)
Developed dynamic DV360 creatives targeting the top 20 Australian drive-to destinations, encouraging local travel during off-peak periods.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Vrbo
‘Check All the Boxes’ Drive Campaign (COVID)
Produced resilient display ads promoting nearby destinations during the pandemic, aligning with Vrbo’s brand promise of flexible and safe travel.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Vrbo
DV360 Always-On (US Drive Market)
Built data-informed display templates for Vrbo’s U.S. domestic travel audiences, using dynamic optimization to maintain engagement and reach.
Google Web Designer | Dynamic Display Template | 12 banner sizes
Video Ad – Hotels.com
Find Your Perfect Somewhere
Created cinematic, brand-led videos for Hotels.com’s “Find Your Perfect Somewhere” campaign, aired on TV and digital platforms.
After Effects | Multi-format Video Template | TV, YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Vrbo
‘A Place for Together’ Campaign
Supported Vrbo’s emotional brand positioning through storytelling-focused video assets celebrating togetherness.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
Video Ad – Expedia
Find Your Next City Adventure
Created inspiring motion design for Expedia’s urban travel campaign, blending excitement and wanderlust appeal.
After Effects | Multi-format Video Template | YouTube, Google & Meta | 16:9, 9:16, 4:5, 1:1 | 6s, 10s, 15s
HTML5 Display – HomeAway
‘Find Homes That Match You’
Developed dynamic ads promoting group travel through relatable storytelling and modular creative testing.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – HomeAway
Destination Template Test
Developed and tested a new creative template for HomeAway, focused on destination-driven personalization to outperform control creatives.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Topdeck Travel | ‘Fly Free to the USA’ Campaign
Created bold, youth-driven HTML5 display ads for Topdeck’s limited-time “Fly Free” offer, focused on urgency and visual energy.
Google Web Designer | Non-Dynamic Display
HTML5 & Video – Hostelworld
‘In Da Hostel with 50 Cent’ Campaign
Delivered a full-funnel creative package, display and video, for Hostelworld’s global brand awareness campaign featuring 50 Cent, boosting brand perception and engagement.
Google Web Designer & After Effects | TV, HTML5 Display & Video Creative
HTML5 & Video – Hostelworld
50 Cent Deep Dive
Produced a follow-up content series exploring the creative and performance impact of the “Unexpected Guests” campaign, blending insights with dynamic visuals.
Google Web Designer & After Effects | TV, HTML5 Display & Video Creative
HTML5 Display Creatives
HTML5 Display – Hostelworld
Surf Awards (Australia)
Created an integrated display and video campaign spotlighting Australian surf destinations, promoting Hostelworld’s surf-friendly hostels with aspirational imagery.
Google Web Designer | Dynamic Display Template | 12 banner sizes
HTML5 Display – Hostelworld
Mobile Boarding Pass Invite
Created an interactive digital invitation styled as a mobile boarding pass for Hostelworld’s “Meet the World” event launch.
Adobe Edge Animate
Gif – Hostelworld
Backpacker Social Content
Produced animated GIF for social channel celebrating real backpacker experiences and global travel moments.
Animated GIF | Social Media Content
HTML5 Display – Hostelworld
Global Rebrand Campaign
Designed multilingual banner templates for Hostelworld’s rebrand rollout, showcasing hostel variety with localized copy across eight markets.
