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Jeff Santos
Senior Creative Marketing Manager | Digital Associate Creative Director

Strategically minded creative professional with a strong background in performance marketing and deep expertise in leading data-driven strategies and delivering innovative, high-impact global digital campaigns. Specializes in creating culturally relevant assets across dynamic display, video, and paid social by combining strategic insight with design expertise and platform-native execution. Skilled in collaborating with cross-functional teams and agencies to elevate creative output through best practices and production excellence. Recognized for efficiency, adaptability, and a collaborative mindset that consistently produces high-quality, on-brand work in fast-paced environments.

For further information about my professional experience, please visit my LindkedIn or have a look at my Resume.

Creative & Technical Tools

I have extensive knowledge in a diversity/range of softwares such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Flash, Dreamweaver, Animate), Html5 & CSS3, Google Web Designer, FIGMA, Sketch, Keynote, Tableau, Smartsheet, JIRA, Frame.io, Sharepoint and Microsoft Office (Word, Power Point, Excel), Windows and Mac platform.

SERVICES

With a blend of strategic insight and creative execution, I help brands develop high-performing digital campaigns that drive measurable results. I specialize in data-driven creative strategy, platform-native content, and performance-led storytelling across display, video, and social media. From concept to delivery, I bring clarity, creative direction, and production excellence to every project.

Creative Direction • Performance Marketing Creative • Creative Automation • Digital Marketing • Digital Production
Content Strategy • Global Campaigns at Scale • Media Channel Best Practices

DIGITAL CREATIVE STRATEGY						SCALABLE PRODUCTION & CREATIVE AUTOMATION
Transforming insights into impactful campaigns | Lead digital-first strategies rooted in performance marketing, creative testing, and brand storytelling, tailored to deliver measurable business results. End-to-end campaign strategy | Culturally relevant, platform-native creative | Performance-led content planning | Creative brief development & storytelling | Creative testing & optimisation (A/B, multivariate)						Creative efficiency at scale | Build modular systems and automation frameworks that accelerate delivery and localisation—without compromising brand integrity or quality. Dynamic Creative Optimisation (DCO) | HTML5 & video template systems | Automated content matrices | Asset localisation (multi-market, multi-language) | Cross-channel production workflows
CROSS-FUNCTIONAL LEADERSHIP						VISUAL DESIGN & CONTENT CREATION
Where creativity meets collaboration | Connect dots across teams, driving alignment, mentoring creatives, and leading initiatives that boost speed, quality, and innovation Creative team mentorship & coaching | Cross-functional stakeholder management | Workflow & training documentation | Creative ops toolkits & onboarding | Strategic campaign performance decks						Bringing ideas to life | With a background in hands-on design and motion, I craft high-performing assets, from display ads to social-first videos, built for today’s digital platforms Programmatic display & paid social assets | Motion design, animation, and overlays | Social-first and contextual content | Design systems for marketing campaigns | Brand-consistent asset development | Dynamic Display and Video templates | Keynote & PPT Presentations

PORTFOLIO

print web photography digital